MADD Canada and RTL-Westcan Group of Companies team up to bring powerful travelling message to motorists

EDMONTON, ALBERTA - Michael Knox was doing the right thing. As the designated driver, he made sure his group of friends got home safely. Tragically, he did not. After dropping his friends off - and just blocks from his home - Michael was struck and killed by an impaired driver.

Motorists in Western Canada and the Northwest Territories will soon be seeing Michael's photo and story on roads and highways, as decals featuring his picture are put on more than 20 trailers in the RTL-Westcan fleet. The joint effort with MADD Canada serves as a reminder to all motorists about the dangers of impaired driving and encourages people to call 911 to report drivers they suspect are impaired.

"Thanks to RTL-Westcan and its drivers, we will be able to share our message on a daily basis," said MADD Canada National President Denise Dubyk. "In doing so, we hope to improve road safety and prevent other families from ever having to face the tragic loss that Michael's family has had to endure."

The decals were unveiled today at a special event announcing a new 3-year partnership between RTL-Westcan and MADD Canada. Distinguished guests in attendance included: the Honourable Ric McIver, Alberta's Minister of Transportation; Superintendent Howard Eaton, RCMP Traffic Services, Alberta; Acting Superintendent Kevin Galvin, Edmonton Police Service; Don Wilson, Executive Director of the Alberta Motor Transport Association; Tom Kenny, Chief Executive Officer, RTL-Westcan Group of Companies; and Michael Knox's mother Louise.

"The Province of Alberta is committed to reducing the terrible toll exacted by impaired driving, and I am pleased to be here today in support of this partnership," said Minister McIver. "This is a powerful illustration that there are people and families behind the statistics and the program provides the public with an opportunity to help police take impaired drivers off our roads."

Through the sponsorship agreement, RTL-Westcan will be involved with MADD Canada's long-standing Project Red Ribbon and the School Assembly Program, which visits more than 1 million students across Canada annually. RTL-Westcan will be adding decals to more vehicles in their fleet over the three-year sponsorship period, each year depicting a different victim of impaired driving.

"Our drivers are on the roads every day and we have worked diligently to ingrain road safety into our culture; it is something we reinforce every day," said Tom Kenny, Chief Executive Officer, RTL-Westcan. "Partnering with MADD Canada in its efforts to prevent impaired driving is a natural fit for our company. We are in a unique position to deliver the message about calling 911 to report suspected impaired drivers."

Tragic and unnecessary crashes happen on Canadian roads every day as a result of impaired driving. In fact, impaired driving continues to be the leading criminal cause of death in Canada, claiming between 1,250 and 1,500 lives every year. A further 63,000 are injured every year in impaired driving crashes.

About MADD Canada

MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads. For more information, visit www.madd.ca.

About the RTL-Westcan Group of Companies:

The RTL-Westcan Group of Companies specializes in hauling liquid and dry bulk commodities, freight hauling, air charter, construction services, as well as offering complete-driven transportation solutions. Operating out of 14 locations throughout Alberta, British Columbia, Saskatchewan and Northwest Territories, with the Head Office in Edmonton, Alberta, they are one of the leaders in the bulk transportation industry in Canada.

Source:  Market wire


Last updated on: 2012-08-01 | Link to this post