Toronto Police Chief Bill Blair (right) joined other officials in kicking off this year's Project Red Ribbon Campaign which targets drunk drivers.

There’s still a struggle when it comes to getting some drivers to make the sober choice, according to MADD Canada.

“It’s disheartening some people still don’t get the message,” MADD board member Marlene Stephens said during this year’s launch of the Project Red Ribbon campaign Toronto Police headquarters.

An average of four people are killed by drunk drivers every day in Canada. Stephens husband was killed by an impaired driver in 1992.

“There is still a lot of work to be done to fight impaired driving,” Stephens said.

Drinking and driving deaths are completely preventable, added Chief Bill Blair.

“The responsibility of keeping our roads safe is the responsibility of us all. There is an enormous cost and tragedy to impaired driving. This is a serious crime that can’t be tolerated,” Blair said.

There must be zero tolerance for drinking and driving, said Deputy Fire Chief Debbie Higgins.

“Emergency responders are the first on the scene of an accident and are all too familiar witnesses to innocent victims. The message of driving while sober must continue,” Higgins said.

MADD Canada Toronto is also pushing for police to have more administrative licence sanctions to fight those driving on drugs.

“Collecting this evidence is more difficult. We are looking at proper road side (saliva) testing. Drug impaired is a big problem and we need more arrests and convictions,” Stephens said.

MADD’s Red Ribbon campaign runs until Jan. 7, when impaired driving is of concern because of holiday parties.

People are asked to tie red ribbons to their vehicle, backpack or briefcase to show support for sober driving.

Source: Toronto Sun


Last updated on: 2014-11-12 | Link to this post