Nov 17, 2014 - NOV. 17 IS RED RIBBON DAY

Denise Dubyk and Al and Donna Lyon brought the Red Ribbon campaign of Mothers Against Drunk Drivers to town council, Nov. 10, and the town has declared Nov. 17 Red Ribbon Day here in Cochrane.

MADD is spearheading a special campaign launch that day at the Cochrane Protective Services Centre, 20 Grand Blvd. starting at 10 a.m. Besides, MADD reps, it involves first responders, students and a local taxi company


The town has declared Monday Nov. 17 as Red Ribbon Day in support of a national initiative of Mothers Against Drunk Driving (MADD).

Local first responders and representatives of MADD as well as local high school students and Taxi for You are coming together to launch a Project Red Ribbon campaign next Monday at the Cochrane Protective Services Centre, 20 Grand Blvd. The event starts at 10 a.m.

The campaign targets the Christmas and New Year holiday season because socially it’s the busiest time of the year and the risk of impaired driving is especially high. They are asking people to tie on a red ribbon, imprinted with the acronym MADD, in support of sober driving during the holiday season.

It may be the first time the campaign has come to Cochrane through the Calgary chapter of MADD, but nationally it’s been held 27 years. MADD distributes millions of the ribbons to serve as a small but powerful symbol of the wearers’ commitment to sober driving, and to remind us that the deaths and injuries resulting from impairment-related crashes are needless and preventable. MADD says annually about 65,000 Canadians are impacted by impaired driving. On average, four Canadians are killed and 175 are injured each day.

Denise Dubyk, a founding member of the Calgary MADD chapter and past national president of MADD, told town council impaired driving numbers don’t seem to drop and there needs to be continual efforts to raise awareness and involve more people and organizations in the cause.

“Numbers decrease, number increase but we never get to the point where we see a reduction in impaired driving,” said Dubyk.

In May 2000, after the loss of her son-in-law Darryl, who was a passenger in a vehicle driven by an impaired driver, Denise became a founding member of the MADD Calgary chapter in 2001. Even after 14½ years, she told council it is hard to swallow.

“It still doesn’t seem real that it happened to us. It’s not reality,” she said. “My heart goes out to everyone who has been impacted.”

Yet what is real is the need to involve as many people as possible to spread the message that impaired driving isn’t acceptable and she believes as more people stand behind that message change will come.

“There isn’t one day that goes by that I don’t learn more about impaired driving or how we can reach out,” she said.

Al Lyon, who helps spearhead MADD in Cochrane, said the red ribbons will also be available from countertop dispersers at various locations in town. Donations are optional.

The ribbons aren’t just for vehicles, he pointed out. They can be tied to backpacks, purses, key chains and even, as he pointed to me, even camera straps and bags.

It was town councillor Mary Lou Davies who brought forward a motion on Monday night to declare Nov. 17 Red Ribbon Day in Cochrane. The motion received unanimous support.

Source: Cochrane Times


Last updated on: 2014-11-17 | Link to this post