Nov 13, 2014 - MADD CALGARY AGAIN AIMS TO RAISE IMPAIRED-DRIVING AWARENESS THIS HOLIDAY SEASON

With the holiday season just around the corner, officials behind Mothers Against Drunk Driving Canada’s Project Red Ribbon campaign are reminding Calgarians to make safer, smarter — potentially life-saving — choices.

“Our goal is to eradicate impaired driving this holiday season and beyond,” said MADD Calgary’s president Terry Hughes. “We’re here every year, maybe one year we won’t need to be here.”

This is the campaign’s 27th year and, as always, the main focus is promoting sober driving and reminding drivers that injuries and deaths caused by impaired driving are preventable.

Hughes said MADD Calgary wants every Calgarian to see at least one red ribbon this holiday season, to both remind them to choose an alternate option when drinking and to help remember victims of impaired driving.

“The key message is, choose your ride ahead if time, rather than having it chosen for you,” said Hughes, who added that many impaired drivers end up in police vehicles, ambulances, and even funeral coaches.

Darren Keeler, whose 19-year-old son was killed by an impaired driver in 2012, said MADD Canada has helped him and his family cope, which is one of the reasons he is involved with the campaign.

“It helped us all heal,” he said. “That is something I can never thank MADD Canada enough for. Let’s do everything we can to raise awareness of the dangers of impaired driving, and let’s further our support for those who heal broken hearts.”

Source: Metro News


 

Last updated on: 2014-11-17 | Link to this post