The Huron/Bruce chapter of MADD Canada teamed up with South Bruce OPP and Huron OPP to kick off both the Project Red Ribbon and RIDE programs for the holiday season in Lucknow, Nov. 19. From left: Const. Adam Janes of South Bruce OPP, MADD President Barbara Rintoul, Sgt. Russ Nesbitt of Huron OPP

A stormy Nov. 19 marked the kickoff for both the Huron/Bruce “Project Red Ribbon” through Mothers Against Drunk Driving (MADD) and the Reduce Impaired Driving Everywhere (RIDE) program through Huron and South Bruce OPP.

For the first time, Lucknow was chosen as the holiday season kick-off location for the two programs as being on the border of Huron and Bruce Counties. President of the Huron/Bruce chapter of MADD Barbara Rintoul met with Const. Adam Janes of the South Bruce OPP and Sgt. Russ Nesbitt of Huron OPP to begin stopping vehicles for the RIDE program and giving out the red ribbons from MADD.

The Mission Statement for MADD is “To stop impaired driving and to support victims of this violent crime.” To do this MADD Canada supports victims, brings about changes to impaired driving legislation, raises awareness and educates the public, partners with local enforcement agencies, liaises with the media, educates you and raises funds to support local programs. Their research concludes that every day, on average, four Canadians are killed due to impairment related crashes and 175 more are injured.

The South Bruce Detachment of the OPP provided local statistics gathered from 644 RIDE programs.

The highest incidences of impaired driving occurred mainly on weekends with 30% being on Fridays, 27% on Saturdays and 19% on Sundays, with single digit percentages the remaining 4 days. The locations with the highest occurrences were Brockton with 39.21%, followed by Kincardine at 21.56%, Arran-Elderslie 17.64%, South Bruce 13.72% and Huron-Kinloss 7.84%. Of these, 88.23% were male drivers.

The age of drivers recorded from under 19 to 73 years old revealed that impaired drivers were mainly in the 19-to-23-year-old range at 27.45%. The next highest groups were tied in the 34-38 and 54-58 coming in at 11.76%. There were no impaired drivers recorded in the 64-68 ranges with the next lowest group being under 19 at 1.96%. Stats were not provided for Huron County at this time.

Red ribbons for MADD’s Project Red Ribbon are available from MADD Huron/Bruce, the MADD Canada website at, Allstate Insurance Company of Canada offices and at participating retail stores throughout South Bruce.

Source: Goderich Signal Star


Last updated on: 2014-12-16 | Link to this post