Nov 04, 2015 - MADD CANADA LAUNCHES ANNUAL CAMPAIGN IN HOPES DRIVERS STAY SOBER OVER THE HOLIDAYS

MADD Canada’s annual sober driving campaign kicked off in Calgary Wednesday with Mothers Against Drunk Drivers joined by first responders and alternative transportation providers in the city’s northeast.

This is the 28th year for Project Red Ribbon that runs now through Jan. 4 at a time of year where the risk of drunk driving is highest.

MADD Canada’s president Angeliki Souranis admitted that it’s frustrating that this reminder has to go out every year.

“This is a crime that does not have to happen and the devastation that it leaves behind is hard to imagine, hard to put into words,” she said. “I lost my own son in a very preventable crash.”

Four people are killed and 175 more are injured every day by drunk drivers.

The head of MADD Canada’s Calgary chapter, Karen Harrison, said it’s an old message that bears repeating, especially with so many options like taxi, transit or designated driver.

“There’s no reason to drink and drive. We all know that you shouldn’t be doing it. We all know that it’s dangerous and we all know that it kills and it’s 100 per cent preventable.”

Flying a red ribbon on your car or on your lapel is not only a tribute to victims, but also a commitment to drive sober over the holiday season.

MADD Canada is also hoping the message is shared on social media, using the hashtag #ProjectRedRibbon

Source: 660News


 

Last updated on: 2015-11-12 | Link to this post