Twenty-five years ago, MADD Canada started an awareness campaign to get the public thinking about the need for safe and sober driving.

Project Red Ribbon targeted the Christmas and New Year holiday season because it was the busiest time of year on most social calendars. With lots of holiday parties and events, and lots of glasses being raised for toasts, the risk for impaired driving was especially high at that time of year. Our red ribbon -- tied to a vehicle antenna -- was a reminder of the importance of always driving sober.

Twenty-five years later, some progress has been made. Significant reductions in impaired driving were seen over the early years, thanks to a combination of federal and provincial impaired driving legislation, increased police enforcement and education and awareness efforts. But today, the rates of impaired driving remain high. Every year, between 1,250 and 1,500 Canadians are killed and more than 63,000 injured in impaired driving crashes.

And so MADD Canada's red ribbon continues to fly as a symbol of our ongoing effort to stop impaired driving, and as a tribute to all victims who have been killed or injured in impaired driving crashes.

From November 1 to the first Monday after January 1st, MADD Canada Chapters, Community Leaders, volunteers and supporters will be out in force, distributing millions of red ribbons for Canadians to tie on the vehicles, key chains, purses, briefcases and backpacks.

The small but powerful ribbon symbolizes the wearers' commitment to sober driving and reminds us all that the deaths and injuries resulting from impairment-related crashes are needless and preventable.

Never drive impaired or ride with an impaired driver.

Plan ahead if you're going to be drinking. Take a cab or bus, arrange a designated driver or plan to stay over.
If you see a driver you suspect is impaired, call 911 to report it to police.

For information on the signs of an impaired driver and what to do, visit our Campaign 911 page.

You can get your red ribbon by donating online on our web site, visiting one of our many sponsors' outlets, or contacting your nearest MADD Canada Chapter or Community Leader.

MADD Canada longs for the day when impaired driving is eliminated. Until then, we want to see our red ribbon everywhere as our commitment to making roads and communities safe from impaired driving, this holiday season and all year round.

A special word of thanks goes out to all our Project Red Ribbon sponsors, including our newest partner, RTL-Westcan Group of Companies. For a full list of the generous companies which support Project Red Ribbon, please click here.

Source: MADD Canada


Last updated on: 2012-11-03 | Link to this post