Kia Canada Inc. was pleased to celebrate its third annual Drive Change Day, on August 21st, 2013, which promotes supporting local communities and driving positive change.

This year, Kia Canada partnered with York Regional Police and MADD Canada to focus their efforts on making our roads safer. Canadians were encouraged to visit to take the pledge not to drive impaired.

Kia Canada Inc. Vice President and Chief Operating Officer (COO), Maria Soklis, participated in a York Regional Police R.I.D.E. spot-check together with MADD Canada. Over 1,000 vehicles travelling south on Yonge Street directly outside of the Newmarket Kia dealership were reminded of the importance of driving sober and responsible. "As a global automaker of Canada, we have a very important role we can play to educate and remind Canadians on the dangers of driving impaired or distracted," said Soklis.

Shaw Media and Quebecor Media supported Kia Canada's initiative nationally through various television segments featuring influential ambassadors such as: Maria Soklis - Vice President and COO Kia Canada, Rick Campanelli - ET Canada host, Tim Leiweke - President and CEO MLSE, Jim Kenzie - Automotive Journalist, Brad Diamond - Motoring Television, Andrew Murie - CEO MADD Canada, Joey Saputo - President of the Montreal Impact and Anouk Meunier from TVA.

Charitable organization nominations more than doubled since the inaugural year in 2011 for the chance to win one of four Kia vehicles for two years nationally. Submissions were accepted through and the four winners will be selected on October 20, 2013.

"Kia Canada is elated by our dealers, partners and Canadians overwhelming support of Drive Change, not only resonating with Canadians, but inspiring them to support their communities. It is only by working together that we can make a difference," said Maria Soklis.

About Drive Change:
Drive Change is the social responsibility cornerstone to the Kia Canada Inc. brand. Beginning in 2010, Kia Canada began to make a profound difference in Canada with acts of kindness. Since then, Kia has elevated the Drive Change initiative and has begun to spread the positive changes nationally with the inception of Drive Change Day on August 21st, 2011. Kia Canada is motivated to inspire Canadians level of engagement on Drive Change Day by encouraging the public to make a difference, no matter how big or small. For more information visit

See also - KIA Make it Stop (Video) - Supporting MADD Canada

Source: Digital Journal



Last updated on: 2013-08-26 | Link to this post