LCBO’s Deflate the Elephant information campaign is promoting responsible entertaining this holiday and celebrating Ontarians who plan ahead and help prevent impaired driving.

New this year, Deflate the Elephant is partnering with Kia Canada and MADD Canada to host the Speak Up and Win contest, which promotes planning ahead when entertaining and celebrates designated drivers.

Throughout December until Jan. 4, 2014, Ontarians have the chance to win the use of a new 2014 Kia Rondo for one year, by entering the contest at

“As a responsible global automotive company in Canada, we believe it is important to fully leverage our partnerships to drive awareness on the perils of impaired driving,” said Maria Soklis, vice president and Chief Operating Officer, Kia Canada Inc., headquartered in Mississauga.

The campaign’s websites ( and offer responsible entertaining tips, alcohol-free mocktail recipes and a Home Bartending Challenge where visitors can learn the proper pour for wine, beer, spirits and coolers.

Part of being a responsible host is measuring drinks for guests instead of running the risk of an open bar.

A newly launched feature is The Podium, which invites visitors to share their ideas on hosting and ways to prevent impaired driving.

A new, 30-second TV Deflate the Elephant commercial airing on major Ontario networks, an online campaign and elements in LCBO stores run throughout December, including New Years, to encourage people to speak up and talk about impaired driving.

For more information, visit For more information about Kia Canada and the Drive Change initiative, visit:, and

Source: York Region


Last updated on: 2013-12-24 | Link to this post